Head of Product Marketing (Solutions)

We are looking for a Head of Product Marketing (Solutions) who will define exactly why a client pays DGI rather than going direct to the vendor: shape a portfolio of unique services and propositions that make us the partner of choice in our verticals (iGaming, FinTech, enterprise digital), and make sure our sales team can sell them with confidence.

Responsibilities:

  • Auditing the current service portfolio and the market: what the vendor already provides out of the box, where the gap is, what the customer's real pain is, and what no other integrator-competitor offers.

  • Designing and packaging managed services, professional services and subscription offerings on top of partner platforms (managed WAF/CDN, 24/7 SOC-as-a-service, managed observability, cloud cost optimisation, security assessments, etc.).

  • Crafting value propositions and messaging for each target vertical (iGaming, FinTech, e-commerce/SaaS).

  • Producing sales enablement materials: pitch decks, competitive battle cards, ROI calculators, demo scripts and one-pagers per solution.

  • Solution Map Development: designing comprehensive solution maps based on Cloudflare, Google and other products, adapted to specific use cases in each industry.

  • Forming a long-term product strategy: defining the portfolio development vector; identifying and selecting add-on solutions to ensure a comprehensive approach to clients.

Requirements:

  • Regular internal training on the service portfolio, vendor news and updates to the offering.

  • Onboarding for new sales hires: structured ramp-up programme, materials, certification on key solutions.

  • Role-play sessions and live deal reviews: how to pitch, how to handle objections, how to position DGI against competitors and against direct vendor sales.

  • Building and maintaining a knowledge base (Confluence / Notion / Highspot or similar) — up-to-date decks, FAQs, case studies, technical reference.

  • Coordinating vendor sales certifications for the team (Cloudflare Sales Accreditation, Google Cloud Sales Credentials, IBM Sales Mastery, etc.) and tracking completion.

  • Service pricing in collaboration with finance and sales.

  • Bringing new services to market: GTM plan, coordination with Partner Marketing and Delivery.

  • Continuous feedback loop with sales and delivery — what is working, what is not, what needs to change.

First 30 / 60 / 90 days:

30 days - Immerse and audit

  • Deep dive into the portfolio of all key partners: what each vendor offers, business model, margin profile for DGI, partner programme benefits.

  • 1-on-1s with the entire team: sales, BD, delivery, technical leads, CEO.

  • Audit of DGI's current services: what is packaged, what is actually being sold, which deals are profitable and which are not.

  • Analysis of 5–10 most recent won and lost deals: what customers actually buy, why we lose.

  • Map 3–5 key competitors in our niches (other Cloudflare / GCP integrators, regional MSPs).

  • Immersion in priority verticals (iGaming, FinTech): players, regulation, common architectures, pain points.

60 days - Strategy and first artefacts

  • Presentation to the CEO and team: portfolio map of 'what we have / what is missing / where the gap vs vendor and competitors is'.

  • 3–5 well-grounded hypotheses for new or improved services, with market sizing, margin estimate and priority.

  • Work started on the first flagship managed service: scope, pricing, materials.

  • First version of a sales playbook for one priority vertical (iGaming or FinTech).

  • First training session delivered to the sales team on the existing portfolio.

  • Updated or new battle cards against 2–3 key competitors.

90 days - Launch and steady-state

  • First new offering launched in production: deck, one-pager, pricing, sales enablement done, first 1–2 client demo meetings.

  • Approved 6–12 month portfolio roadmap.

  • Sales enablement programme running on a regular cadence: training schedule, knowledge base, certification plan.

  • Role KPIs agreed with the CEO (examples: % of deals using new portfolio services, win rate, time-to-productivity for new sales hires, % of sales team holding current vendor certifications).

  • 1–2 case studies published or in progress together with marketing.

  • Vendor sales certification plan for the next quarter agreed and under way

What We Offer:

  • Location: 100% remote. Preferred locations are EMEA and MENA — wherever the industry's key players are.

  • Competitive fixed salary.

  • Dynamic, scaling team and the role with full autonomy.

  • Result-oriented culture: we hire top-tier professionals and expect a high level of self-organisation, ownership and personal accountability.

  • Elite portfolio: represent a powerhouse of top-tier global vendors - GCP (Premier Partner), Cloudflare (Elite and Servicing Partner), AWS, IBM Bare Metal.