Partner GTM (the core of the role)

• Owning the GTM plan for each key vendor: target segments, geographies, target accounts, tools, budget, metrics.

• Building strong personal relationships with channel managers, partner marketing managers and vendor field sales - at the level of daily operational rhythm.

• Co-sell motion: deal registration, joint calls with vendor sales, surfacing DGI deals in vendor pipeline reviews.

• MDF / co-op: planning, securing, executing, reporting, ROI.

• Maintaining and growing DGI’s partner status and certifications (Premier, Elite, etc.) - coordinating internal effort to meet programme requirements.

• Working with partner analytics: which vendors and which propositions deliver the best ROI, where to double down, what to drop.

Campaigns and activations

• Joint campaigns with vendors (webinars, events, content series, ABM campaigns against target lists)- from concept to launch to post-mortem.

• Event strategy: which partner events to attend or sponsor (Cloudflare Connect, Google Cloud Summit, IBMThink, AWS Summit, SiGMA, ICE, iFX EXPO), with clear meeting and pipeline targets per event.

• Preparing the DGI team for events: materials, pitches, target meetings, follow-up.

Marketing communications (as a GTM tool, not as a goal in itself)

• Content strategy and plan: articles, case studies, LinkedIn, newsletters - always aligned to GTM goals and active campaigns, never run as a parallel universe.

• Company LinkedIn presence and personal branding for the CEO, VP Sales and BD as a deal-generation channel.

• Email marketing and nurture campaigns for prospects and existing accounts.

• Hiring and managing a junior content / communications specialist further down the road.

Sales alignment

• Regular sync with the DGI sales team: which leads they need, of what quality, in which segments.

• Working with Solutions Marketing on the materials needed to convert partner-sourced leads.

• Reporting and dashboards on the partner pipeline for the CEO and sales team.

First 30 / 60 / 90 days

30 days - channel map and audit

• Kick-off meetings with partner managers, channel marketing and field sales at all key vendors - introduce yourself, build working relationships, understand current opportunities and vendor priorities.

• Audit of DGI’s partner relationships: status, benefits utilisation, last 12 months of MDF / co-op history, campaign ROI.

• Audit of the partner pipeline: how much pipeline and revenue flows via each vendor, conversion at each stage, bottlenecks.

• 1-on-1s with the DGI sales team: which vendor leads they receive today, of what quality, what is missing.

• Audit of marketing channels and content: what exists, what works, what is missing.

• Immersion in priority verticals (iGaming, FinTech): players, regulation, event landscape.

60 days - strategy and first moves

• Presentation to the CEO: GTM plan for 3–5 key vendors - target segments, campaigns, MDF budget, pipeline targets for the next 2 quarters.

• First MDF requests submitted and approved with at least 2–3 vendors against concrete campaigns.

• First joint activity launched (webinar, ABM campaign, newsletter or event).

• Regular sync cadence established with the partner managers of key vendors (weekly / biweekly).

• Six-month event plan agreed, with meeting and pipeline targets for each event.

• Three-month content calendar built around GTM goals; first content pieces shipped.

• Refreshed company LinkedIn presence; agreed plan for the personal branding of the CEO / VP Sales / BD.

90 days - pipeline and a steady-state engine

• At least 5–10 qualified deals sourced or progressed through the partner channel.

• 2–3 joint campaigns in active execution, MDF in use with proper reporting.

• Partner pipeline dashboard live (by vendor, segment, stage), with regular reporting to the CEO and sales.

• Role KPIs agreed and published. Examples: partner-channel revenue / pipeline, MDF secured and effectively used, number of co-sell deals, MQLs from owned campaigns, LinkedIn audience growth, joint activities per quarter.

• First step on team vendor certifications taken (jointly with Solutions Marketing) - submission plan and timeline.

• A clear recommendation on whether a Marketing / Content Specialist should be hired in the next 12 months, and for what scope.